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In one respect the Google Sandbox is very similar to Father Christmas / Santa Claus… No; I don’t imagine for a second that Google will try and force their way down your chimney….. But many people do dispute whether it/him exists 
Having a nosy around the web today I found the following links that might be of interest to those not familiar with the phenomenon (Sandbox – not the big man with the beard).
http://en.wikipedia.org/wiki/Sandbox_Effect
http://www.seochat.com/c/a/Google-Optimization-Help/Google-Sandbox-Frequently-Asked-Questions/
I’ll leave it up to you to decide one way or the other but comments are always welcome.
The perception is that the sandbox is an effort to prevent spam websites achieving a high ranking soon after launch – of course this can cause problems for legitimate sites trying to gain a credible presence very quickly.
The Google Sandbox filter is like a probationary period for a website. During this time, affected websites may perform badly in Google organic search listings against the more competitive terms.
There are many theories regarding this. One theory concerning the Google Sandbox is that it effectively extends the normal backlink ageing process, meaning that acquired backlinks offer reduced benefit for an extended period of time until the trustworthiness of any new website is established by Google.
More recently, some SEO experts dispute the existence of the Sandbox, preferring the theory that a new website has poor initial ranking purely due to a lack of trusted inbound links. Let’s not forget to consider bad SEO too.
At a recent Pubcon meeting Matt Cutts, Google anti spam engineer gives tips for SEO in 2008. He mentions some interesting themes including:
· High quality content as a starting base
· Personalisation and demographic areas to be targeted
· Mobile internet
We all know how important quality, keyword rich text content is to a website but how often do we see a clients website that lies static for long periods of time? Look to provide Google with lots of interesting and well set out relevant information to your websites subject matter. Blogging is a fantastic way to do this both as website content and also from external websites.
Matt Cutts also mentions WordPress and how good the WordPress latest Blogging technology shows up really well within Google searches. WordPress 2.3 is well worth a look and in our next newsletter we will be providing you with some helpful hints about how to Blog best with WordPress.
Demographic targeting for websites within Google can be aided dramatically by Google’s Local Business tool. It’s been about for a while but is an excellent feature to provide a mapped search listing within Google results for when a potential customer searches for a particular business or product in an individual demographic area. Local business search results can often be seen across different search results listings in Google and are excellent if you or your customers want a link to your website as well as address information.
Mobile internet has for long now been touted as the future but it’s well and truly here. Travelling business people, holiday makers and today’s youth all use their mobile phones to access the internet. Having access to the World Wide Web direct from your mobile is invaluable for working whilst on the train or looking for tickets or sights whilst on vacation. It’s particularly handy when in areas with a poor internet connection and for SEO it’s important to ensure that your websites are optimised for inclusion on mobile internet searches.
If you have an interesting point about SEO or would like to express yourself within one of SEOvacancies.co.uk newsletters then please email us.
Click here for some cool videos providing advice and answers to questions direct from Google engineers:http://www.youtube.com/results?search_query=matt+cutts+google&search=Search
PPC Manager – London
Location: London
Salary: £40,000 + benefits
Permanent
PPC (Pay Per Click) Search Manager required by our London based client. This is an excellent opportunity to join a forward thinking fast paced agency. This PPC (Pay Per Click) Search Manager role based in London will see you working in a fast growing Search Engine Marketing agency. To be considered for this PPC Manager role, based in London naturally you will have strong experience of managing Pay Per Click campaigns as well as a proven track record in management as the role will see you managing a number of Search Executives. The role will demand that you are articulate with clear attention to detail as well as a proactive approach to campaign management and clients You should be comfortable working under pressure and within a team environment. Strong experience within a PPC setting will be essential as would knowledge of Google AdWords. In addition client facing experience would also be an advantage for this Search Manager role based in London.
Visit our website www.seovacancies.co.uk for similar roles in the SEO industry
PPC (Pay Per Click) Consultant
Location: Manchester
Salary: £30,000+benefits
Permanent
PPC Consultant (Pay per Click) role based in Manchester (nr Cheshire) will see you being responsible for creating ongoing PPC/SEO content strategies and managing their implementation and delivery including keyword analysis and selection, site side analysis and recommendations, link analysis and recommendations, PPC campaigns in Google, Yahoo, MSN, reporting, analysis, and on-going client communication and presentation. Naturally you will have extensive knowledge of the search engine marketing industry. As well as demonstrable experience in a PPC role. Client facing experience would also be an advantage for this PPC consultant role based in Manchester. Strong knowledge of Internet and web development technologies: HTML, XHTML, Java, CSS, Flash, ASP and PHP would also be desirable. This PPC consultant role based in Manchester is a career building opportunity that will see you working within a dynamic fast paced market leading agency at the forefront of the industry.
Please visit our website www.seovacancies.com for similar jobs in the SEO industry
