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Unless you are lucky enough to be offered a new job based on who you know, the chances are you will need a CV / Resume.
Here at SEOvacancies HQ, we see many CVs, some good…some bad….. and some really quite ugly. Of course, it is not our place to comment on specific CVs either way as we are just the medium through which work is found – we don’t operate as an agency. Still, that doesn’t stop us having an opinion on what makes a good CV.
For many people, the only CV/Resume that they see is there own and as such they don’t have anything to bench mark it against.
Below are a few pointers that should get you going.
Preparation:
I’ve learnt the hard way over the years that preparation is key and writing a new CV is no exception. Sit down and think about the jobs that you have had, make a note of start/end dates and most importantly, think about the work you did and your key achievements whilst there.
Key achievements are the making of a good CV. An employer wants to see that you have made a difference to your current and past employers – the unstated inference is that you will make a difference for them too. List key projects etc where you have really added value.
Layout:
Almost view your CV as a new design project. The document should be inviting to read, plenty of white space and in a professional looking font that is not too small – 10pt Arial is our favourite – anything smaller than this is a no-no. Try to avoid fonts like Comic Sans as they send out completely the wrong message.
Length – remember that your CV should be inviting to read, this means 2-3 pages maximum and not War & Peace. Try and aim for 2 pages but if you have been working for a while and had a number of jobs then 3 pages will be acceptable.
Where to put what – most recruiters will assess and dismiss a CV in less than 10seconds so it’s vital that your CV is easy to skim read and that your key information is on page 1. Key information will include a short but punchy profile, a list of key achievements and the detail of your current or most recent job.
Page 2 can continue with your employment history, academic history, hobbies, interests etc.
So:
Page 1: Name/Address
Page1: Profile or Summary
Page 1: List of Key Achievements
Page 1: Current or most recent job
Page 2 : History of jobs in reverse order
Page 2: Academic Achievements / Training / Skills Summary
Page 2: Hobbies / Interests / References
The only time I would break this rule would be if you are a recent graduate or similar. In this case, your academic history is effectively your “first job” and should always be listed on page 1. Remember to provide information on final year projects and your involvement in them.
Content:
Selling yourself doesn’t come naturally to many people, even for those that work in the SEO and PPC marketplace. This is your chance to show how you have made a difference and why an employer should bring you in for an interview.
Saying you are an SEO Specialist is not enough – remember to provide URL’s and keywords that you have optimised. Also list their position in the SERPS so employers can see your work for themselves. Don’t forget to talk about the work that goes into optimising a site, thereby demonstrating your knowledge of what to do and proving (via listed results) that you can do it.
You might want to give an overview of how a site performed before your involvement and how it now fares given your magical touch. You want the reader to think “if they can do this for xyz Company imagine what they can do for me”
Don’t forget to talk about your other skills; communication, customer service, empathy, knowledge sharing, copywriting, man management, team leading, new business development etc.
Within reason, aim to provide a couple of key achievements for your most recent roles. If you’re struggling for space, try not to go into too much detail about what you did over and above 5years ago – the industry moves so quick that in-depth commentary on out of date techniques or technologies is a waste of good paper.
Training and personal development is important. If you’re GAP qualified then put if on but please use some common sense. Are people really going to be interested in that first aid course you did 15years ago?
Summary:
I could write pages and pages about composing a good CV but everybody is different. However, the basic rules are the same. Put yourself in the shoes of a busy recruiting manager who needs to interview but doesn’t really have time….. Who are they going to interview? The candidate who sends in a CV that talks around the point and not much more or YOU – armed with a CV that is short, concise and tells them immediately that you know what you are doing, can be productive from day 1 and will generate a ROI quicker than a flash of lightning?
I’ll let you decide.
SEO/PPC Manager?
The role is a ″hands on″ position and you will be required to work with the relevant Business teams to manage and implement directed Natural Search Campaigns across all of the major search engines; generating sales and strengthening my client’s brand awareness, web presence and placement. The role will see you developing existing relationships with Affiliates and Partners as well as creating new ones; combined with managing freelance copywriters and liaising with the IT development on a frequent basis.
For more details please visit our main site:
http://www.seovacancies.co.uk/info_jobid_360.html
Good hunting!
As the Senior Media Account Manager you will have solid experience of planning and optimising PPC campaigns in-conjunction with display and email marketing. Knowledge of how third party ad-serving works would be useful. This is a client facing role where you will be taking creative briefs from clients and liaising with the creative team to produce high calibre campaigns so you must have good communication skills
If this snapshot has whetted your appetite then why not check out the full job listing at:
http://www.seovacancies.co.uk/info_jobid_358.html
you’ll need to register as a jobseeker to apply for any of the jobs you see on the main site. Rest assured, registration is free, quick and easy.
good hunting!
As an Online Acquisition Manager you will be adept at SEO and other online acquisition techniques. You will be able to demonstrate a flair for all areas of online and be able to work across all divisions of the business whilst also managing the company’s external SEO agency. Above all it’s vital that you can maintain, via the search engines, this business’ excellent position to ensure it’s at the forefront of consumers’ minds.
A challenging role, even more so in this current climate. Are you ready to take this on?
For more information on this career shaping position please follow:
http://www.seovacancies.co.uk/info_jobid_357.html
Good Hunting
Want to be an Internet Marketing Exec working in the beautiful city of Edinburgh in Scotland?
If the answer is “yes” then follow this link: http://www.seovacancies.co.uk/info_jobid_356.html
This role will see you putting your SEO and PPC skills to good use and requires somebod with strong HTML/CSS skills, experience of running Google AdWords PPC campaigns, experience of working in an internet marketing position within an international B2B environment and an ability to communicate effectively at all levels.
An attractive salary and benefits will be paid according to experience!
SEO and PPC jobs all the way.
Good hunting!
Do you have at least 2 years experience working agency or client side within the organic SEO arena and live or want to relocate to Cumbria?
If so, then this could be a great role for you – this is a superb opportunity for you to join a growing and succesful agency, co-ordinating all Search Engine Optimisation activities carried out on behalf of thier clients.
They offer an attractive basic salary and benefits package and want to hear from you.
More information on the role can be found here:
http://www.seovacancies.co.uk/info_jobid_352.html
Good Luck!
Are you an experienced PPC Consultant who is looking for a new PPC role in London?
If so, then check this out.
Our client is a leading travel provider and have a fantastic opportunity for a PPC Lead Consultant to join their marketing team based out of central London. This role has responsibility for the central coordination and analysis of all PPC activity for the Company and will involve you providing detailed insight as to the areas of effective spend and the potential for further focus.
In essence, you will provide the direction for all PPC activity for the Company.
Lots more information on this pay per click role can be found here: http://www.seovacancies.co.uk/info_jobid_354.html
Good Luck!
Based in Central London, this is a new role created by an internationally recognised travel provider.
As an Online Marketing Manager, you will j0in an established marketing team and take responsibility for global leadership relating to all online marketing activities.
You will also provide leadership to all SEO, PPC and Affiliate Marketing opportunities with a focus being on coordinating activities across target markets.
Far more information on this online marketing role can be found at www.seovacancies.co.uk or click the link below to be taken straight to the vacancy:
Good Luck!
This is a great opportunity for an experience SEO Consultant to join a marketing tean based in Central London.
Working for a recognised and winning travel provider, you will ensure that their website is optimised effectively. This will include working with external agencies, product and content teams and marketing managers.
They offer a competitive salary package and benefits.
Have a look: http://www.seovacancies.co.uk/info_jobid_353.html
Good Hunting!
Are you a junior seo or maybe looking to enter the world of search engine marketing and are looking for the elusive first job?
Well, maybe this is just for you:
http://www.seovacancies.co.uk/info_jobid_350.html
Remember though. that a good CV is vital for any job and this is doubly true for a junior role. It is vital that you provide information on your knowlegde of SEO even if you havent done it on a commercial basis before.
Good Hunting
